Why is Groupon not popular anymore

http://www.groupon.com
Groupon’s decline in popularity can be attributed to several factors. Initially, Groupon’s business model, which relied on offering significant discounts to attract customers, seemed promising. However, it soon became clear that this model was unsustainable. Many businesses found that Groupon customers rarely returned to pay full price, leading to minimal long-term benefits.

Additionally, Groupon faced intense competition from other deal platforms and struggled to diversify its offerings beyond daily deals.Changes in email marketing regulations also impacted Groupon’s ability to reach its audience effectively.

Moreover, the quality of services provided through Groupon deals often suffered, as businesses were overwhelmed by the influx of discount-seeking customers.This led to negative customer experiences and further eroded Groupon’s reputation.

Despite attempts to pivot and restructure, including leadership changes and layoffs, Groupon has not been able to regain its former prominence. Today, it remains a niche platform with a much smaller user base compared to its peak years.

http://www.groupon.com
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