Why does Netflix keep raising their subscription prices? Will people start cancelling their subscription at a point?

Netflix frequently raises its subscription prices to cover the rising costs of producing original content, licensing popular shows and movies, and investing in new technologies. As competition in the streaming industry intensifies, Netflix aims to maintain its edge by offering high-quality, exclusive content, which requires significant financial investment¹. Additionally, price hikes help boost overall profits and support the company’s global expansion efforts.

However, continuous price increases can lead to subscriber dissatisfaction. Some users may cancel their subscriptions if they feel the service no longer offers good value for money.This is especially true if competitors like Disney, Hulu, and Amazon Prime Video offer similar content at lower prices.

Despite potential cancellations, Netflix’s strategy often includes introducing new features, such as ad-supported plans, to attract budget-conscious viewers. The company also explores other revenue streams, like gaming and live sports, to diversify its offerings. While some subscribers might leave, Netflix’s focus on innovation and content quality helps retain a large portion of its user base.

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Source:

(1) Netflix Is Raising Some Subscription Prices Again: Here’s What to Know. https://www.cnet.com/tech/services-and-software/netflix-is-raising-some-subscription-prices-again-heres-what-to-know/.
(2) Netflix tipped to announce a price hike soon — here’s what we know. https://www.tomsguide.com/entertainment/netflix/netflix-could-announce-another-price-increase-soon-heres-why.
(3) Why your Netflix price changed | Netflix Help Center. https://help.netflix.com/en/node/62990.
(4) en.wikipedia.org. https://en.wikipedia.org/wiki/Netflix.