The top social media apps and platforms to consider advertising your business in 2024
1. Facebook — 3.05 billion MAUs
Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users. Facebook’s direct messaging spin-off app, Facebook Messenger, boasts 931 million monthly active users.2. WhatsApp — 2.78 billion MAUs
WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands. WhatsApp Business reported having over 200 million monthly active users in June 2023.
3. YouTube — 2.49 billion MAUs
YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
4. Instagram — 2.04 billion MAUs
As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content, such as photos, videos, Stories, Reels, and live videos.
5. WeChat — 1.32 billion MAUs
WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. With over 1.32 billion monthly users, 80 percent of China’s total population is active on the app.
6. TikTok — 1.22 billion MAUs
TikTok (known as Douyin in China) is a short-form video-sharing app. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the most visited internet site.
7. Telegram — 800 million MAUs
Telegram is a free messaging app that works across multiple devices with no limits on media sizes.
8. Snapchat — 750 million MAUs
Snapchat focuses on photos and short videos (known as snaps) shared between friends. It made the vertical video format popular, which eventually proliferated on other visual social media apps like Instagram and TikTok.
9. Kuaishou — 673 million MAUs
Kuaishou is a Chinese rival to Douyin or TikTok. Like its competitors, Kuaishou allows users to overlay text and stickers to images or videos and add sound bites. Users can also live stream content to their followers on the platform or record longer videos.
10. 10. Sina Weibo — 599 million MAUs “Weibo” (微博) means “micro-blog” in Chinese. Launched by the Chinese technology company Sina Corporation in 2009, Sina Weibo, or simply Weibo, is, a microblogging platform that compares to Tw
itter and Instagram.
