When can I get customers from ?

7. Promote your expertise. Generate interest—and new customers—by publicizing your expertise in your industry. Participating in industry panel discussions or online webinars, speaking at industry events or to groups your target customers belong to, or holding educational sessions or workshops will impress potential new customers with your subject expertise.

8. Use online reviews to your advantage. Does your business get online reviews from customers? Cultivate your reviews and make the most of them. Link to reviews on your website and post signage in your location urging customers to check you out on Yelp (or wherever the reviews are). Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.

9. Participate in community events. All else being equal, most people like to support independent businesses in their communities. Raise your profile in your community by taking part in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” donation, or supply a Little League team in your city with equipment. It gets your name out there, which helps bring in new customers.

10. Bring a friend. Offer 2-for-1, “buy one, get one free” or “bring a friend” deals to get your “regulars” to introduce new customers to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers. You can even get specific: “Invite a friend to try our new happy hour specials!” to let customers know you’re looking to introduce your business to a wider customer base.