Advertising Manager Skills
The role of advertising manager requires a diverse skill set. Taken together, these competencies can help individuals build and convey comprehensive ad campaigns that can yield positive dividends for an organization.
Creativity: Advertising managers must be able to generate ideas that are fresh, imaginative, and innovative without losing focus on their organization’s objectives.
Analytical Skills: It’s important to gauge the current state of the target audience accurately. An informed interpretation can build successful new strategies and adjust old strategies that may be lagging.
Communication Skills: Advertising managers must be adept at communicating clearly with various groups in their organization, so everyone understands the goals of the advertising strategy. They must also be able to adapt their communication strategies to the public, which could mean taking a persuasive tone to inspire action.
Organizational Skills: Advertising managers must be able to manage their time to ensure a campaign runs smoothly and meets incremental goals. They must also be able to oversee and stick to an advertising budget.
Industry Awareness: Knowing the ins and outs of the industry helps an advertising manager develop a better understanding of their organization’s objectives and how they may align with the philosophies surrounding the industry. This could influence a campaign’s direction, which could lead to smarter, more effective strategies.
