What to Include in Every Advertisement
1. YOUR LOGO OR BUSINESS NAME. IF YOUR BUSINESS’S LOGO OR NAME DOESN’T CONTAIN WHAT YOU DO, MAKE SURE TO CLARIFY THAT IN THE AD. FOR EXAMPLE, SAYING “KLIMISCH’S INC. COLLISION REPAIR” INSTEAD OF JUST “KLIMISCH’S INC.”
2. A CTA (CALL TO ACTION) WITH SUPPORTING CONTACT INFORMATION. SAY EXACTLY WHY PEOPLE SHOULD CONTACT YOUR BUSINESS AND WHAT YOU CAN DO FOR THEM. FOR EXAMPLE, “CALL US AT (415) 000-0000 TO SAVE MONEY ON HOME INSURANCE TODAY.”
3. INFORMATION ABOUT YOUR BUSINESS. EXPLAIN WHAT YOUR BUSINESS DOES AND HOW YOU INTEND TO HELP YOUR POTENTIAL CUSTOMERS. DON’T GO OVERBOARD WITH THE COPY BECAUSE YOU WANT TO MAKE SURE THEY CAN READ IT QUICKLY AND EASILY.
4. SUPPORTING VISUAL ELEMENTS LIKE A PHOTO OR GRAPHICS. THIS CAN BE YOUR LOGO, A PICTURE OF YOUR BUSINESS OR A GRAPHIC RELATED TO YOUR BUSINESS.
