Whether it’s checking your phone for the latest Instagram updates or simply driving to work, ads have become an unavoidable part of life for us all. None more so than with tech and digital companies looking to increase customer reach, build brand awareness, and increase sales and demand.
What Makes an Advert Effective?
If you’re wondering what drives advertising effectiveness, here are five fundamental points to consider:
Creativity: The effective use of entertainment and experience. If your creativity is uninspiring, the following points will be ineffective.
On-brand: A variety of long-term factors, including market share, brand penetration, and the ability to retain loyal customers relative to the competition.
Reach: The number of people that have seen your advert within a set period.
Targeting: The measurement of how well a campaign has reached an intended audience.
Recency: When a consumer sees an ad in relation to their actual purchase.
