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Overwhelmingly, the company found that promotional emails did the best when they were sent during the workday. 8am emails yielded the highest open rate of 20.32 percent and a high click-through rate of 7.79 percent. 10am emails also had high open rates, yet they yielded a smaller number of orders than other times.
The morning may be the best time of day to send marketing emails: 10am ranks highly for open rates in a number of sectors. However, the afternoon can also yield good results. The best solution is to test out a range of email times and see how your audience responds.
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