What Does an Advertising Manager Do?
Advertising managers perform a variety of tasks. On some days, you might spend time communicating with clients to determine their preferred direction for a specific advertisement. On other days, you’ll need to coordinate advertisement creation with other members of your creative team.
Advertising managers are often responsible for performing the following duties:
Communicating with clients to determine their preferred direction or focus for an advertisement.
Brainstorming advertisement scope and content, often alongside other team members.
Creating advertisements that resonate with particular audiences and generate interest in a company’s products or services.
Optimizing advertisements according to feedback and customer engagement patterns.
Collaborating with other advertising or marketing department members to create advertisements that work well in tandem with a client’s other marketing channels.
Troubleshooting any issues with an ad’s visibility, particularly across digital channels.
Researching any updates, new best practices, or guidelines in modern advertising fields.
These and other responsibilities keep advertising managers busy as they help companies take control of their customer outreach efforts.
