What Budget Should I Allocate to Travel Ads PPC?

When allocating a budget for Travel Ads PPC (Pay-Per-Click) campaigns, consider the following key points:

Campaign Objective (Brand awareness vs. lead generation)

Competition Level in the travel niche

Target Locations & Seasonality

Platform Costs (Google Ads, Bing, or 7Search PPC)

Ad Format (Text, display, video, native)

A good starting budget for travel PPC ads typically ranges from $500 to $2,000 per month, depending on your business size and goals. For small travel agencies or tour operators, even a $500–$800 budget can yield decent results when spent wisely on niche keywords. Larger companies with broader campaigns might allocate $3,000 or more monthly.

Use lower-cost platforms like 7Search PPC if your budget is limited — they offer high-intent traffic with lower CPCs, especially for niche travel keywords. Always factor in testing and optimization when setting the initial budget. Allocate about 20% for A/B testing and continuously monitor CTR, conversion rate, and ROAS to adjust your spend accordingly.

Ultimately, your PPC budget should align with your marketing goals, ROI expectations, and the lifetime value of each customer acquired.