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The 4 Cs, or the four pillars of the marketing mix, are a modern twist on the traditional 4 P’s. These principles focus on customer value, convenience, communication, and cost-efficiency.
This is where the four C’s of marketing come in – consumer, cost, convenience, and communication. Unlike the 4Ps, which offer a seller-oriented approach, the 4Cs provide a more consumer-based perspective on the marketing strategy.