Techniques used by advertisers to get desired results
1. Color psychology
Color psychology is the use of colors to elicit certain emotions. Marketing professionals use this technique in all forms of visual marketing.
2. Composition
Composition entails the arrangement of elements in an advertisement and how they occupy space. This technique is present in every type of visual advertisement
3. Focal point
A focal point is the main point of interest in an image. Choosing a focal point is important to ensure your message is clear to viewers.
4. Typographic composition
Typography, more commonly known as fonts, includes the style and appearance of text. It can portray messages with words while also remaining visually appealing.
5. Rule of thirds
The rule of thirds is a visual tool that helps content creators and designers place elements on a space in a visually appealing fashion
6. Repetition
The repetition technique in a marketing strategy either increases the visibility of an advertisement or references the same message within an advertisement multiple times.7. Behind the scenes
The behind-the-scenes technique provides customers with an exclusive inside look at how a company operates.
8. Symbolism
Symbolism is when one object or idea represents another. Marketers use metaphors and similes in advertisements to achieve symbolism.
9. Point of view
The point-of-view advertising technique displays an action as if the viewer is performing or experiencing it themselves.
10. Anthropomorphism
Anthropomorphism involves transforming inanimate objects into creatures that can walk and talk
