Benefits of starting an advertising agency
Here are some benefits of starting an ad agency:
1. Low overhead and startup costs. Many agencies operate remotely, so they don’t need to invest in a brick-and-mortar office space.
2. Large potential client base. Thanks to digital tools, ad agencies can serve clients anywhere in the world. Although the marketing industry is crowded, there are a lot of opportunities to carve out a niche by catering to specific types of businesses, such as restaurants, salons, medical practices or law firms.
3. Low barrier to entry. You don’t need years of marketing experience to start a digital advertising agency because the industry is constantly changing.
4. Scalability. With a robust team of affordable freelancers and contractors, your agency can scale up quickly and offer full-service marketing campaigns with copywriting, social media, email marketing, graphic design, SEO and more.