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The most significant difference between B2B vs B2C content marketing is the target audience. While a B2C marketing strategy focuses on a single consumer, a B2B content marketing strategy often requires marketing to one or more people within a business before the final decision-makers are involved.
A B2C social media strategy uses social media to drive traffic, brand awareness, and sales, while B2B brands tend to focus their social media presence on establishing long-lasting relationships with prospects and customers.
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