Is Living social and Groupon the same?

http://www.groupon.com

LivingSocial and Groupon are both online marketplaces offering discounted deals, but they have distinct differences.

Groupon is a larger platform, providing a wide range of deals across various categories such as local services, goods, and travel. It connects users with local businesses, offering significant discounts on activities, dining, and products. Groupon’s extensive reach and variety make it a popular choice for daily deals.

LivingSocial, now owned by Groupon, focuses more on local travel and events. It offers deals on experiences like spa treatments, dining, and unique local activities. LivingSocial is known for its emphasis on local adventures and travel deals, often providing deeper discounts on these experiences.

While both platforms operate on a revenue-sharing model and integrate with social media for broader reach, Groupon’s larger scale and diverse categories set it apart. LivingSocial, with its niche in local experiences, complements Groupon’s broader offerings.

In summary, while LivingSocial and Groupon share similarities as deal-of-the-day websites, their focus areas and scale differ, with Groupon offering a wider range of deals and LivingSocial specializing in local travel and events.

http://www.groupon.com
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