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Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a “guest author” or a “contributor”.
Blogging is an important part of any content marketing strategy because it is the part of your site that you will most frequently update with new posts and information to keep readers engaged. It is often through blog content that you first entice people to your site and start to build your brand’s audience.