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Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.
Email marketing remains one of the top marketing channels because of the stability, control, and affordability it offers businesses. As an owned media channel, email marketing gives marketers more control over their messaging and the scope of their reach.