How to measure advertising effectiveness?
1. Use survey data to identify the real reach of your marketing campaign
‘Reach’ refers to the number of people who actually saw a company’s advertising.
2. Find the frequency sweet spot
You need to track the frequency of your exposure.
3. Evaluate the true impact of your campaign against your goals
Knowing what advertising success looks like for your ad is crucial.
4. Measure ROI with confidence
ROI and impact are heavily linked, but the two aren’t the same. The desired impact will lead to a positive ROI.
5. Identify which campaign metrics need improvement
6. Identify which media types are most valuable
Most campaigns have multiple creatives and media from social ads and banner ads to video ads and more. Our tagging technology enables you to see which specific media was most
effective.
