How to do PPC with Google Ads
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by doing the following:
Bid on relevant keywords. Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
Focus on landing page quality. Create optimized landing pages with persuasive, relevant content, and a clear call to action tailored to specific search queries.
Improve your Quality Score. Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Capture attention. Enticing ad copy is vital; and if you’re running display or social ads, so is eye-catching ad creative.
