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Advertising (either in the form of ‘spot ads’ or commercial sponsorship of particular shows or strands) is how commercial radio stations (attempt to) make money. Their equation is simple: the more listeners they attract, the more advertising they sell and the more money they make.
The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events (however, this is also a form of a advertising) as well as charging callers.
The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events (however, this is also a form of a advertising) as well as charging callers.
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