How to start an advertising agency
Once you’ve decided to start your own ad agency, follow these steps.
1. Create a business plan for your advertising agency.
Before you can get up and running, you’ll need to create a detailed business plan to guide your growth and internal strategy.
2. Choose your pricing model.
Most advertising agencies make money by brainstorming and developing creative assets for their clients, including traditional advertising campaigns and content marketing pieces, like blogs and social media posts. You can use several pricing models to charge your clients. The best one for you depends on the type of work you do and how you work with your clients.
3. Stay on top of the advertising game.
If you subscribe to trade publications, blogs and podcasts geared toward ad agencies, you can keep up with industry events, trends, suppliers and technology.
4. Join advertising industry trade associations.
Joining a trade association allows you to continue your education, keep up with trends and technology, meet with your peers at trade shows and conventions, and enter awards contests to add to your credentials.
5. Find clients for your advertising agency.
Every advertising agency needs clients. Before you start spreading the word about your marketing services, decide what types of businesses you want to work with (in terms of industries, business size, location, services needed and so on). Once you’ve defined your ideal client, research companies that fit your description and study their current advertising efforts.
6. Build your contacts.
If you’re planning to help your clients with ad placements on television, radio shows, podcasts, blogs and news publications, you’ll need to start building a stable of media contacts. From these outlets, collect media kits that list advertising rates, demographics and specs so you know what kinds of campaigns might be appropriate for your clients to place there.
7. Create an incredible website to sell your services.
Like all modern businesses, your advertising agency needs a robust, informative website that engages potential clients and explains how you can help them with their marketing campaigns.
8. Develop your own marketing plan to advertise your business.
Advertising agencies have a unique advantage over other types of service businesses: Their own marketing and advertising efforts serve as a work sample and let potential clients see upfront what the agency might be able to do for them.
Click on the link below for more: https://www.business.com/articles/starting-an-advertising-agency/
