How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?
Share
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
How to measure your content marketing performance;
Revenue: This goal is obvious.
Loyalty/retention: Customer relationships are crucial when it comes to content marketing.
Leads: In marketing, leads define a real contact between the company and potential customers.
Number of visitors.
Page Views.
Bounce rate.
Content marketing measurement tips
1.Track conversions.
2.Collect actionable metrics.
3.Talk to and learn from industry peers.
4.Be ready to adapt.
5.Automate data collection.
6.Take time for analysis.