Airlines today don’t just offer a seat – they sell a lifestyle. Business and First Class are promoted as experiences of luxury, exclusivity, and prestige in addition to being modes of transportation.
Visual storytelling: Exotic imagery, such as sumptuous chairs, fine dining, champagne, and spa-like lighting, is employed to evoke strong feelings. Aspiring travelers who identify flying with comfort and success will find these pictures appealing.
Influencer marketing: To highlight the experience through genuine reviews and vlogs, airlines collaborate with lifestyle influencers, YouTubers, and travel bloggers.
Seasonal promos: Premium upgrades are often promoted during holidays, major events (like fashion week), or “flightd . pro sales” to attract aspirational middle-market travelers.
