Does Google ads work?

Google Ads remains one of the most popular, widely used pay-per-click advertising options worldwide, and it still works essentially the same way it always has.

Google Ads users select keywords or keyphrases they’d like to rank for in relevant Google searches.

They then bid on them according to how much they’re willing to spend each time one of their associated ads gets a click.

Once a particular Google ad is live, it now has a chance to appear at the very top of relevant searches in Google’s ad bank.

The ad bank is always displayed above the list of Google’s organic search results, giving the links included a terrific chance at generating traffic and converting sales.

Google ads can also appear across many other Google features and apps. These include Google Maps, Google Play, Google Images, and Google Shopping.

It’s even possible to expand the potential reach of your ads so that they show up when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.

When a user clicks one of your ads, regardless of where it was displayed across the Google display network, you’re charged the amount you bid on the associated keyword or keyphrase.

You never have to pay for ads that are displayed but not clicked, but you do have to pay regardless of whether that click converts into a sale.