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The distinction goes like this: Brand marketing is designed to build trust in, and awareness of, your brand – and is mostly unmeasurable. Direct marketing is designed to drive a specific action (clicks, impressions, purchases) and is 100% measurable.
The distinction goes like this: Brand marketing is designed to build trust in, and awareness of, your brand – and is mostly unmeasurable. Direct marketing is designed to drive a specific action (clicks, impressions, purchases) and is 100% measurable.