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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.[4
Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud, Nielsen Marketing Cloud, IBM Interactive Marketing Solution, HP Marketing Optimization, FICO Analytic Cloud, Hubspot, Message Cloud, AgilOne Predictive Marketing Cloud, Marketo Engagement Marketing Platform, Teradata Marketing are some of the top marketing cloud platforms.