Why marketing teams need creativity

Breaking the mould with your marketing doesn’t just benefit your bottom line: it can have far-reaching benefits right across your business. Here are some of the reasons to imbue extra creativity and innovation in marketing for your organisation.

Creative marketing compels action

Whether you’re speaking to customers, clients or other stakeholders, chances are your marketing strategies intend to drive some sort of action. A creative approach can help to inspire interest and interaction, and as such can improve all-important conversion rates.

Creativity can differentiate you and your offering

Every organisation offers something unique – but how do you get your point of difference across when everyone’s clamouring for attention? A blend of strategic marketing and creativity can help you cut through the noise and showcase your Unique Value Proposition (UVP).

Creativity can strengthen key relationships

Engaging, relatable messaging can help to create emotional connections with your customers or clients, who are in turn more likely to trust and recommend your brand. This can also benefit the employee-employer relationship, as a renewed sense of pride can empower your employees.

Creativity can unite

Developing and meeting a creative brief takes thought, which means an organisation’s marketing strategies can be more closely aligned with its overarching goals. Creativity can help to crystallise and clarify what it is you offer, both for customers and team members. Sales teams, marketing teams and after-sales support can therefore all gain a greater understanding of the customer and their expectations leading into an enquiry.

Creativity can help you adapt in a dynamic marketing landscape

When you have fresh thinking coursing through your organisation, it becomes second nature to adapt to external challenges and changes. You could do more with less and reach more people, even on a modest marketing budget. You can adapt to any competitor challenges with strengths and surprises of your own.